Rémy Martin Retail Display

Client: Rémy Martin
Medium: Experiential Activation / Custom Fabrication
Roles: Art Director, Creative Lead

Rémy Martin wanted a unique experiential activation to promote their new Sidecar campaign — one that tied directly into the iconic cocktail’s origins and visual identity. The activation needed to be bold, memorable, and rooted in craftsmanship, with an authentic vintage motorcycle + sidecar serving as the centerpiece of the experience.
Morgan art-directed the project from concept through execution, overseeing the design and complete custom build of a vintage sidecar installation. The activation fused high-end brand aesthetics with tactile, immersive design — transforming the campaign theme into a physical, interactive experience. The result was a premium, eye-catching build that embodied the heritage, elegance, and craftsmanship associated with Rémy Martin.
- Served as Art Director for the full experiential activation.
- Developed the conceptual design tied directly to the Sidecar campaign theme.
- Oversaw the custom fabrication of a vintage sidecar installation.
- Directed visual styling, materials, finishes, and brand-integrated details.
- Coordinated with builders, designers, and production teams to ensure flawless execution.
- Ensured the activation aligned with Rémy Martin’s luxury identity and campaign objectives.

Shake. Strain. Serve.

- Delivered a premium experiential centerpiece that elevated the Sidecar campaign.
- Provided Rémy Martin with a memorable activation piece used in promotional events and brand engagement moments.
- Reinforced the campaign’s thematic identity through tangible storytelling and handcrafted detail.
This project showcases Morgan’s ability to translate brand storytelling into physical experiences, blending artistic vision with real-world fabrication to create immersive, luxury-aligned activations.