Rémy Martin wanted a unique experiential activation to promote their new Sidecar campaign — one that tied directly into the iconic cocktail’s origins and visual identity. The activation needed to be bold, memorable, and rooted in craftsmanship, with an authentic vintage motorcycle + sidecar serving as the centerpiece of the experience.

Morgan art-directed the project from concept through execution, overseeing the design and complete custom build of a vintage sidecar installation. The activation fused high-end brand aesthetics with tactile, immersive design — transforming the campaign theme into a physical, interactive experience. The result was a premium, eye-catching build that embodied the heritage, elegance, and craftsmanship associated with Rémy Martin.

• Served as Art Director for the full experiential activation.
  
  

• Developed the conceptual design tied directly to the Sidecar campaign theme.
  
  

• Oversaw the custom fabrication of a vintage sidecar installation.
  
  

• Directed visual styling, materials, finishes, and brand-integrated details.
  
  

• Coordinated with builders, designers, and production teams to ensure flawless execution.
  
  

• Ensured the activation aligned with Rémy Martin’s luxury identity and campaign objectives.