Body Good

For the release of his hit single “Body Good” (featuring Nicky Jam), iconic Jamaican artist Shaggy wanted a promotional piece unlike anything traditionally used in music marketing. Instead of a lyric video, billboard, or social ad campaign, he asked for a custom comic book that would embody the energy of the track and appeal to fans in a visually explosive way.

When asked which genre he wanted — fantasy, sci-fi, or reality — Shaggy famously said:

“All of the above… and something with the ocean.”

That single line became the creative mandate.

Morgan wrote and creative-directed a genre-blending comic that fused fantasy, sci-fi, oceanic imagery, and surreal adventure into one cohesive visual story. The result was a wild, high-energy comic that matched the tone and personality of the song while bringing Shaggy himself into a vibrant, stylized universe. The imagery, pacing, and worldbuilding were designed to feel as rhythmic and dynamic as the track itself.

• Wrote the full comic script, combining multiple genres per Shaggy’s request.
  
  

• Created a story concept that visually echoed the tone and vibe of “Body Good.”
  
  

• Directed overall visual style, character depiction, and thematic storytelling.
  
  

• Collaborated with artists to ensure likeness accuracy and cinematic flow.
  
  

• Balanced music branding with narrative creativity to create a unique promotional asset.