Body Good

Client: Shaggy (featuring Nicky Jam)
Medium: Custom Comic Book and Animated Music Video
Roles: Creative Director, Writer

For the release of his hit single “Body Good” (featuring Nicky Jam), iconic Jamaican artist Shaggy wanted a promotional piece unlike anything traditionally used in music marketing. Instead of a lyric video, billboard, or social ad campaign, he asked for a custom comic book that would embody the energy of the track and appeal to fans in a visually explosive way.
When asked which genre he wanted — fantasy, sci-fi, or reality — Shaggy famously said:
“All of the above… and something with the ocean.”
That single line became the creative mandate.
Morgan wrote and creative-directed a genre-blending comic that fused fantasy, sci-fi, oceanic imagery, and surreal adventure into one cohesive visual story. The result was a wild, high-energy comic that matched the tone and personality of the song while bringing Shaggy himself into a vibrant, stylized universe. The imagery, pacing, and worldbuilding were designed to feel as rhythmic and dynamic as the track itself.
- Wrote the full comic script, combining multiple genres per Shaggy’s request.
- Created a story concept that visually echoed the tone and vibe of “Body Good.”
- Directed overall visual style, character depiction, and thematic storytelling.
- Collaborated with artists to ensure likeness accuracy and cinematic flow.
- Balanced music branding with narrative creativity to create a unique promotional asset.

- Produced a one-of-a-kind promotional comic that stood out dramatically from traditional music marketing.
- Gave Shaggy a collectible, high-impact visual piece tied directly to the release of “Body Good.”
- Demonstrated how comics can elevate a music campaign by creating a deeper, story-driven fan experience.
This project showcases Morgan’s ability to translate a musician’s creative instincts into bold, multi-genre storytelling, delivering a promotional asset that feels fresh, unexpected, and emotionally aligned with the artist’s brand and music.

You’re dreaming.