Rolling Loud
Client: Live Nation
Creative Director, Writer
Scope:
Rolling Loud, the largest hip hop festival in the world, asked us to turn their rappers into superheroes in a way that related to the hip hop community.
Our challenge was to create a four-part animated mini series that spanned four cities, and featured an ensemble cast of their headlining performers.
They sold out of everything in all four venues. And even the rappers who were featured in the comics couldn't hide their excitement over it all!
FEATURING: Post Malone, Migos, Future, G-Eazy, Lil Uzi Vert, Travis Scott, Meek Mill, A$AP Rocky, Wu Tang, Chance the Rapper, and more!
Here’s what we came up:
THE STORY
A new line of “special treats” is given to a group of rappers, which has some “super” side effects. At first it’s all fun and games, but when some of the rappers start to go missing, the others must come together and use their powers to stop the people responsible, before it’s too late…
We even designed a custom Cereal Bar where festival goers could snack and read the comics.
