Project Z
Client: Insomniac Events
Creative Director, Writer
The breakthrough BassRush and BassCon musical genres came together for a new breed of music festival. The objective was to create a story that would serve as the backbone or theme of the festival. It had to be something that made festival goers care to “choose a side”. So we created a comic book series and then this video promo (below) that spliced live action with the comic. The client took the assets we created for them and built out an entire set, costumes, and merch line that all originated from the story, world, and characters we crafted for them. Fans now had a reason to choose a side. And it became a thing:
Scope:
CHOOSE
A
SIDE
