Masters of the Art

Client: Procter & Gamble (The Art of Shaving)
Medium: Short Film / Branded Content
Roles: Creative Producer

The Art of Shaving wanted a cinematic short film that elevated grooming into a form of fine art. Rather than produce a typical product-centric advertisement, the brand sought a refined narrative that would position their barbers—and their grooming philosophy—as artists. The core idea: “Some artists paint. Some sculpt. I cut hair.”
Morgan served as Creative Producer on “Masters of the Art,” a premium branded short film that blended cinematic visuals with an artisanal narrative approach. The film emphasized craft, precision, and aesthetic sophistication—mirroring the brand’s luxury identity. Through minimal dialogue and strong visual storytelling, the piece framed grooming as a meditative, expressive art form.
- Oversaw creative development from concept through final delivery.
- Collaborated with the client, agency, and production teams to define tone and visual direction.
- Ensured all creative choices aligned with the luxury positioning of The Art of Shaving.
- Managed production logistics to maintain premium craftsmanship and brand integrity.
- Guided narrative flow and visual pacing to achieve a high-end, artistic feel.

“Some artists paint. Some sculpt. I cut hair.”

- Produced a refined brand film that elevated The Art of Shaving’s identity within the luxury grooming category.
- Delivered a polished, artful piece used across the brand’s premium marketing channels.
- Helped position the brand through narrative and aesthetic sophistication rather than traditional advertising.
This project highlights Morgan’s ability to craft high-end, narrative-driven branded content for luxury clients—translating brand philosophy into cinematic storytelling that feels premium, intentional, and artistically resonant.