The Player Zero Universe

Client: Player Zero Records
Medium: Comics & Animated Trailer (Music-IP Universe)
Roles: Creative Director, Writer, Transmedia Architect

Player Zero Records is a music label composed entirely of virtual, NFT-driven digital avatar artists. Their goal was to create a rich, interconnected narrative universe where each musical avatar would headline their own comic series — all existing within a larger, unified continuity. They sought a Marvel- or DC-style shared universe that could engage fans across music, collectibles, and storytelling.
Morgan developed the Player Zero Universe, a six-comic interconnected narrative built around the label’s roster of digital artists. Each comic highlights a unique avatar while embedding crossover details and easter eggs that reward deeper engagement. Morgan also created an animated trailer to introduce the universe, synthesizing music, motion, and storytelling into a cohesive launch experience.
- Architected the overarching IP structure and multi-series narrative roadmap.
- Wrote full scripts for all six comics, including character arcs, worldbuilding, and crossover elements.
- Directed creative vision and tone across the entire transmedia IP.
- Collaborated with artists to establish visual identity and consistency across titles.
- Developed and scripted the animated trailer to introduce the universe cinematically.
- Ensured seamless integration of music, virtual-avatar branding, and narrative elements.

“All you have to do is open the door.”

- Established a complete narrative universe that expanded Player Zero’s brand beyond music and NFTs.
- Created a collectible, story-driven foundation designed to deepen fan engagement.
- Produced a launch trailer and comic series that unified the label’s virtual artists under a cohesive IP identity.
- Provided a scalable blueprint for future expansions across comics, animation, and digital platforms.
This project showcases Morgan’s ability to architect multi-platform narrative ecosystems, blending music, digital avatars, comics, and animation into a single unified universe — a rare skill set at the intersection of storytelling, branding, and emerging digital formats.