NFL / Seahawks
Client: Bobby Wagner / Seattle Seahawks (NFL-Licensed)
Medium: Custom Comic / Health Awareness Campaign
Roles: Creative Director, Writer, Narrative Architect
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Seattle Seahawks All-Pro Linebacker Bobby Wagner sought a powerful way to raise awareness around stroke detection, inspired by the tragic loss of his mother to a stroke. His goal was to educate younger audiences and families on how to recognize stroke symptoms quickly and effectively — but he needed a format that would emotionally resonate rather than feel like a typical medical pamphlet.
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Morgan developed a fictional comic book story that organically embedded stroke-detection education into an engaging narrative. Rather than presenting information clinically, the comic uses action, character emotion, and visual storytelling to teach readers the warning signs in a memorable way. This transformed a health PSA into a cinematic, emotionally grounded experience that honors Bobby’s mother and empowers readers.
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Conceptualized a narrative built specifically to teach stroke detection through story.
Wrote the full comic script, including pacing, panel breakdowns, dialogue, and thematic structure.
Integrated medical and educational information seamlessly into the plot.
Directed the emotional tone and message to reflect Bobby’s personal motivation.
Collaborated with artists through layout, character acting, and visual narrative development.
Oversaw art, lettering, and final production to ensure clarity and emotional impact.
The Comic
Read and React.
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The NFL reviewed the comic, loved the approach, and officially licensed it.
Sparked a league-wide initiative exploring comics as a platform for players’ charitable causes.
Helped Bobby Wagner create a deeply personal legacy project in honor of his mother.
Provided a unique, story-driven educational tool capable of saving lives through increased awareness.
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This project exemplifies Morgan’s ability to merge heart, purpose, and narrative craft — transforming personal tragedy into a powerful educational tool. It shows how storytelling—when executed with emotional truth—can elevate cause-driven campaigns far beyond traditional awareness materials.