Mutant Cats
Client: Mutant Cats DAO
Medium: Worldbuilding, Graphic Novel, Animated TV Series Pitch, Series Bible
Roles: Creative Director, Writer, Worldbuilder, Showrunner (Development)
-
The team behind the wildly popular Mutant Cats NFT project wanted to evolve their avatar collection into a fully realized entertainment IP. Their goal was to add depth, personality, and cohesive mythology that could build long-term fan engagement — not just as NFTs, but as characters in a world with story potential across multiple mediums.
-
Morgan and the team developed the entire Mutant Cats universe from the ground up. What began as a request for simple lore became a massive multi-medium initiative:
A full-length graphic novel that served as the narrative backbone of the entire campaign.
A fully conceived animated TV series pitch, complete with tone, characters, arc structure, and visual direction.
A comprehensive series bible, outlining the world, factions, mythology, key characters, story engines, and long-term episodic potential.
The narrative tone embraced chaotic humor and anarchic energy while grounding the world with emotional stakes and consistent logic. The result was a vibrant, fully developed IP capable of expansion across animation, comics, and beyond.
-
Led worldbuilding for the entire Mutant Cats universe: lore, mythology, factions, and environmental logic.
Wrote the complete Mutant Cats graphic novel, establishing the story foundation for all future expansions.
Crafted character arcs, personalities, motivations, and inter-character dynamics.
Developed and scripted the animated TV series pitch, defining the show’s identity and narrative structure.
Authored the official series bible, including setting rules, themes, episodic frameworks, and long-term franchise potential.
Collaborated with illustrators, designers, and producers to align tone and visual style with the brand’s identity.
THE STORY
-
But with all great inventions, hubris is always a problem. The Mutant Labs higher-ups want the Cluster ready for market “yesterday”, forcing project leader Flux and his team of idiot geniuses to scramble and cut some corners to get it working in time for the big event. But taking shortcuts can be dangerous when you’re working with that interdimensional energy type stuff.
With realities overlapping, we’ve now entered the Mutantverse. And let me tell you, it’s a real cluster fu@%.
A little preview of the Graphic Novel
“Shamoo Shamoura!”
-
Delivered a deep, fully realized franchise-ready universe for the Mutant Cats brand.
Produced a professional-level graphic novel as the cornerstone of their storytelling expansion.
Created a complete animated series package—pitch deck + bible—that positioned the brand for potential partnerships in animation and streaming.
Significantly elevated the value and longevity of the Mutant Cats IP, giving fans and stakeholders a cohesive world to invest in.
Client response was overwhelmingly positive—the universe’s chaotic, humorous tone became a defining feature of the brand.
-
This project is a prime example of Morgan’s ability to transform a simple digital avatar collection into a fully developed transmedia franchise, complete with visual storytelling, worldbuilding depth, and adaptation-ready narrative infrastructure. It showcases Morgan’s unique skill set across comics, animation, and IP development.
