IMAGINE: Tears of a Fallen Star
Client: Imagine Music Festival (Georgia-based EDM Festival)
Medium: Graphic Novel (Festival Origin Story / Branded Narrative)
Roles: Creative Director, Writer, Worldbuilder
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Imagine Music Festival wanted to set themselves apart from the wave of fantasy-themed EDM festivals by creating an origin story with real emotional depth. Their goal was to give the festival a heart — a narrative that reflected their core values of love, community, freedom, and respect, while enriching the already stunning visuals of their live experience.
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Morgan interviewed the festival’s founders (a real-life husband and wife) to understand the emotional truth behind the festival: the love story, shared vision, and values that shaped it. He then reinvented the founders as star-crossed lovers in a sweeping cosmic narrative, transforming their personal journey into an epic science-fantasy myth. This story became the graphic novel “Tears of a Fallen Star,” serving as the official fictional backstory of Imagine Festival.
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Conducted interviews with the founders to extract authentic themes and emotional core.
Wrote the full narrative for “Tears of a Fallen Star,” blending romance, mythology, and science-fantasy.
Reimagined the founders as narrative characters with symbolic arcs tied to festival values.
Directed the graphic novel’s tone, pacing, and visual storytelling approach.
Collaborated closely with illustrators to craft a cohesive world aesthetic.
Ensured the story enriched festival identity and could be integrated into signage, set pieces, and fan engagement.
The Story
A group of 5 strangers become unlikely friends when they discover a crashed asteroid in a secluded area just outside Atlanta. But what they find inside the asteroid appears to be some sort of portal to another world entirely…
The Graphic Novel
Liberate your mind.
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Delivered a poignant graphic novel that gave the festival a defining mythos.
Strengthened the festival’s brand identity with a story that reinforced its values and ethos.
Provided fans with a deeper emotional anchor, enhancing their connection to the event.
Helped Imagine differentiate themselves from other fantasy-themed festivals through authentic storytelling, not just visuals.
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This project highlights Morgan’s ability to create emotionally resonant IP for real-world experiences, transforming a music festival into a narrative universe rooted in sincerity, symbolism, and human connection.
